Our Story

Welcome to Kharisma Beauty™, where luxury meets inclusivity. Founded in May 2020, by Regina Anderson, a CphT, aspiring MUA, and passionate entrepreneur, our brand was born from a desire to explore the world of beauty and empower others to embrace their unique glow.

At Kharisma Beauty™, we offer over 100 meticulously handcrafted reusable lash styles, alongside our range of ultra-matte lipsticks and high-shine glosses. Every lip product we create is vegan and cruelty-free, while our lash strips—available in both traditional and vegan options—are crafted from 100% premium materials, ensuring long-lasting wear and unmatched durability.

Our lashes are designed with comfort and versatility in mind. With a lightweight feel and flexible bands, they’re made for all-day wear, effortlessly adapting to any eye shape. Whether you’re looking for bold volume or a subtle enhancement, we have the perfect lashes to complement your unique beauty.

As a black-owned, independently operated online cosmetics store, we’ve grown from a small venture into a beloved brand, shipping over 150 online orders and fulfilling countless in-person purchases across the nation. Our curated collections have become fan favorites, consistently producing top picks and best sellers.

But Kharisma Beauty™ is more than just products; it’s a community. Our Beauty Insider Club members enjoy exclusive perks like early access to flash sales, free shipping, and loyalty discounts. We’re dedicated to ensuring you feel your most confident and radiant self every time you wear our products.

As our CEO, Regina Anderson says, “My mission is to create cosmetics that spark a glow of confidence from within. I want every person who wears Kharisma Beauty™ to feel an unshakeable sense of self and light up any room they enter.”

We invite you to join our growing glam community, share your experiences, and let your beauty shine. Your feedback is invaluable to us, and we love featuring our customers’ selfies on our platforms.

Thank you for your continued support and love. We’re excited to continue this journey with you, making beauty accessible, empowering, and, above all, fun.

With love,
Regina and the Kharisma Beauty™ Team 💗